Research paper Essay Example | Topics and Well Written Essays - 500 words - 8

Research paper - Essay ExampleThey claim that consumers who squander a traditional thanksgiving meal consisting of turkey increase the level of serotonin in their head word which falls the chances of impulsive buying. In order to validate these claims 2 lab studies were conducted. The studies showed that participants who had had been given a tryptophan moneyed beverage preferred to buy the return through layaway financing than through credit card. Layaway financing allows the consumers cartridge holder to authenticly consider whether the purchase is necessary and if they cigaret afford it. The authors claim that this occurred due to increased join of serotonin in the brain which is produced by a tryptophan rich diet.The authors claim that their research can make the consumers aware about the type of foods which should be consumed by them before going for shopping. This will reduce unnecessary purchases and reduce their credit card debts.The major critique of the article is t he methodology which has been adopted by authors for their study. The study 1 was completely online and there was no way of verifying the authenticity of information. The participants were also asked whether they would uniform to by a DELL computer. The response provided online by the respondents may be completely different than how they actual react in the shop. Some of the participants may say they are very likely to buy the product as they didnt study to actually spend the money at that time others may have given guarded responses in the study. It has been well documented that answers given during a survey cannot be employ to gauge the actual shopping responses. This puts a question mark over the validity of the study 1. uniform criticism can also be made regarding the leeway financing option which was given to consumers in the study 2.Although they may claim to go for leeway financing but consumers can behave otherwise on the shop floor under pressure from friends ,relative s ,shop owners, sales persons or even fellow