Hilton Hotel Differentiation Essay Example for Free

Hilton Hotel Differentiation Essay Hilton Hotels is one of the biggest players in the US lodging industry. It contributes to about 9% of the total rooms in US lodging market. It has presence in over 78 countries with more than 2500 hotels. Lodging industry is highly capital intensive industry, so to reduce capital expenditure Hilton Hotels opted for self-owned Hotels as well as franchising model with the real estate owners. One of the key features of lodging industry is low switching costs for customers. There is very little margin to differentiate from the major competitors in the industry which include Marriott international, IHG, Accor etc. Key success factor in lodging market is quality of service one provides. Hilton Hotels are highly focused about their service level by providing excellent care to the customers. Traditionally, standardization of service delivery operations has been one of the very difficult tasks in the industry as one has to operate in different geographies. To resolve this issue and to maintain consistent service delivery across different hotels they installed an integrated technology infrastructure called OnQ. CRM system built over OnQ helped the firm to provide excellent service to the customers and provide competitive advantage over its competitors. OnQ facilitated the firm’s CRM (Customer Really Matters) initiative at each customer touch point. Reason for successful implementation of CRM * The major organizational factor that facilitated the CRM initiative is that the firm had the same technology platform and distribution footprint throughout the brand. * Sharing the risk with the hotel owners and avoiding separate technology charges encouraged the owners to adopt the CRM system. * Moreover its focus on delivering efficient service to customers also laid the foundation among the people for the acceptance of CRM initiative. Issue faced in CRM Implementation The major problem during the implementation of CRM initiative was the delivery of consistent services across each brand event after the CRM systems were in place. This was mainly due to the large number of diversified hotels in the chain across the globe Issues resolved by CRM package * With the help of CRM along with recognition of the customer providing personal services was also possible. This helps in tailoring the experience according to customer needs and creating a long term relationship. For eg. Rooms can be pre-assigned and prepared according to customer preferences. * It was also possible to classify customers along different levels (Gold, Diamond etc.) and providing them with differential services. Tiered system allowed the hotels to prioritize pre-assignment and service delivery by identifying most valuable guests. This results in improving efficiency of service by focusing more on most valuable customers. * To maintain brand name uniform services are to be maintained across the hotel chain. With centralized OnQ infrastructure, it became possible for Hilton Hotels to replicate their services across the various hotels across the globe. * The CRM systems helped the company in differentiating its service as well as optimizing some of the activities which lead to the reduction in operational costs. For eg. OnQ Reservation used data from the CRM, allows the agent to access callers’ personal dossier and update their preferences. This helped in reducing the call time as well as promoted the cross selling. Another example is having information prior to arrival of customer helped the firm in maintaining efficiencies especially during later in the evenings when less staff is available. * It also helped in service recovery. If a client had some problem during the last visit, identifying the problem helped in responding better next time. * The SALT (Satisfaction and Loyalty Tracking) survey helped in getting essential feedback from the customers. * Monitoring of the various brands across the chain for quality assurance also became easy. It also enabled the firm to open new hotels at a faster pace and consistently deliver the same service. Summary of Analysis CRM system implementation at Hilton hotels provided with various benefits in term of improved services, cost reduction improved efficiency. Maintenance cost of CRM system is low as compared to the overall revenue of the firm. Currently Hilton Hostels are able to leverage CRM system better than competitors. They still need to search for further options available in improving service using CRM.

Summary of Pirates of the Caribbean :: essays research papers

This story is about a boy named Jim Hawkins who lives at an inn that his mother and father run and watch over. So one normal day, a pirate looking man walked into the door for somewhere to stay in for a couple of nights. This pirate looking man was called the captain {Bill}, because he never told the Hawkins family what his real name was. So every day the inn family would provide him with food and shelter and Rum. He would always drink to much rum and he would become every drunk and inconsiderate of others. Jim’s father was getting very sick as the cold winter came along and working so much while running the inn. He soon died and his wife and child had to take care of the inn by themselves. A day or two later Bill the captain had a stroke because of the amount of rum he had drank while he was with the Hawkins family in their inn. Soon as the captain kept on drinking he soon passed away. When he died, Jim and his mother look for a key to open his suitcase which they think they can get their money that Bill had owned them cause of his stay at the inn and the meals they provided for him. The found some interesting things in his ripped coat such as the key which they were looking for, and other materials that shipmates carry with them. They also find a letter, and a treasure map, which they decide to take off for a journey to find the missing treasure that no other pirate or other human-being has come before. While on the road on the start of the journey they notice a lantern shinning about a decent couple feet away coming toward their direction. They were also looking for Bill’s treasure map that someone had given him to look for the treasure, but soon stumbled upon him when they walked into the Hawkis inn and noticed he was dead. So the mad men walk away from the inn from nothing but dead bill. Jim and his mother walk to Mr. Trelany’s house to tell him the news but the maid that answers his door, tells them that he is over the squire’s house. After the joy and excitement of the people that were going on this journey they found a ship and a couple new experienced ship mates.

History of Coffee Essay

The global spread of coffee growing and drinking began in the Horn of Africa, where, according to legend, coffee trees originated in the Ethiopian province of Kaffa. It is recorded that the fruit of the plant, known as coffee cherries, was eaten by slaves taken from present day Sudan into Yemen and Arabia through the great port of its day, Mocha. Coffee was certainly being cultivated in Yemen by the 15th century and probably much earlier. In an attempt to prevent its cultivation elsewhere, the Arabs imposed a ban on the export of fertile coffee beans, a restriction that was eventually circumvented in 1616 by the Dutch, who brought live coffee plants back to the Netherlands to be grown in greenhouses. Initially, the authorities in Yemen actively encouraged coffee drinking. The first coffeehouses or kaveh kanes opened in Mecca and quickly spread throughout the Arab world, thriving as places where chess was played, gossip was exchanged and singing, dancing and music were enjoyed. Nothing quite like this had existed before: a place where social and business life could be conducted in comfortable surroundings and where – for the price of a cup of coffee – anyone could venture. Perhaps predictably, the Arabian coffeehouse soon became a centre of political activity and was suppressed. Over the next few decades coffee and coffeehouses were banned numerous times but kept reappearing until eventually an acceptable way out was found when a tax was introduced on both. By the late 1600’s the Dutch were growing coffee at Malabar in India and in 1699 took some plants to Batavia in Java, in what is now Indonesia. Within a few years the Dutch colonies had become the main suppliers of coffee to Europe, where coffee had first been brought by Venetian traders in 1615. This was a period when the two other globally significant hot beverages also appeared in Europe. Hot chocolate was the first, brought by the Spanish from the Americas to Spain in 1528; and tea, which was first sold in Europe in 1610. At first coffee was mainly sold by lemonade vendors and was believed to have medicinal qualities. The first European coffeehouse opened in Venice in 1683, with the most famous, Caffe Florian in Piazza San Marco, opening in 1720. It is still open for business today. The largest insurance market in the world, Lloyd’s of London, began life as a coffeehouse. It was started in 1688 by Edward Lloyd, who prepared lists of the ships that his customers had insured. The first literary reference to coffee being drunk in North America is from 1668 and, soon after, coffee houses were established in New York, Philadelphia, Boston and other towns. The Boston Tea Party Of 1773 was planned in a coffee house, the Green Dragon. Both the New York Stock Exchange and the Bank of New York started in coffeehouses in what is today known as Wall Street. In 1720 a French naval officer named Gabriel Mathieu de Clieu, while on leave in Paris from his post in Martinique, acquired a coffee tree with the intention of taking it with him on the return voyage. With the plant secured in a glass case on deck to keep it warm and prevent damage from salt water, the journey proved eventful. As recorded in de Clieu’s own journal, the ship was threatened by Tunisian pirates. There was a violent storm, during which the plant had to be tied down. A jealous fellow officer tried to sabotage the plant, resulting in a branch being torn off. When the ship was becalmed and drinking water rationed, De Clieu ensured the plant’s survival by giving it most of his precious water. Finally, the ship arrived in Martinique and the coffee tree was re-planted at Preebear. It grew, and multiplied, and by 1726 the first harvest was ready. It is recorded that, by 1777, there were between 18 and 19 million coffee trees on Martinique, and the model for a new cash crop that could be grown in the New World was in place. But it was the Dutch who first started the spread of the coffee plant in Central and South America, where today it reigns supreme as the main continental cash crop. Coffee first arrived in the Dutch colony of Surinam in 1718, to be followed by plantations in French Guyana and the first of many in Brazil in the state of Para. In 1730 the British introduced coffee to Jamaica, where today the most famous and expensive coffee in the world is grown in the Blue Mountains. The 17th and 18th centuries saw the establishment across Brazil of vast sugar plantations or fazendas, owned by the country’s elite. As sugar prices weakened in the 1820’s, capital and labour migrated to the southeast in response to the expansion of coffee growing in the Paraiba Valley, where it had been introduced in 1774. By the beginning of the 1830’s Brazil was the world’s largest producer with some 600,000 bags a year, followed by Cuba, Java and Haiti, each with annual production of 350 to 450,000 bags. World production amounted to some 2. 5 million bags per year. The rapid expansion of production in Brazil and Java, among others, caused a significant decline in world prices. These bottomed out in the late 1840’s, from which point a strong upward movement occurred, reaching its peak in the 1890’s. During this latter period, due mainly to a lack of inland transport and manpower, Brazilian expansion slowed considerably. Meanwhile, the upward movement of prices encouraged the growth of coffee cultivation in other producing regions in the Americas such as Guatemala, Mexico, El Salvador and Colombia. In Colombia, where coffee had been introduced by the Jesuits as early as 1723, civil strife and the inaccessibility of the best coffee-growing regions had hampered the growth of a coffee industry. Following the â€Å"Thousand Days War† of 1899 to 1903, the new peace saw Colombians turn to coffee as their salvation. While larger plantations, or haciendas, dominated the upper Magdalena river regions of Cundinamarca and Tolima, determined peasants staked new claims in the mountainous regions to the west, in Antioquia and Caldas. New railways, relying on coffee for profit, allowed more coffee to be grown and transported. The opening of the Panama Canal in 1914 permitted exports from Colombia’s previously unreachable Pacific coast, with the port of Buenaventura assuming increasing importance. In 1905 Colombia exported five hundred thousand bags of coffee; by 1915 exports had doubled. While Brazil desperately tried to control its overproduction, Colombian coffee became increasingly popular with American and European consumers. In 1914 Brazil supplied three-quarters of U. S. imports with 5. 6 million bags, but by 1919 that figure had fallen to 4. 3 million, while Colombia’s share had risen from 687,000 to 915,000 bags. During the same period Central American exports to the U. S. had risen from 302,000 to 1. 2 million bags. In spite of political turmoil, social upheaval and economic vicissitude, the 20th century saw an essentially continuous rise in demand for coffee. U. S. consumption continued to grow reaching a peak in 1946, when annual per capita consumption was 19. 8 pounds, twice the figure in 1900. Especially during periods of high global prices, this steadily increasing demand lead to an expansion in production throughout the coffee-growing regions of the world. With the process of decolonisation that began in the years following the Second World War, many newly independent nations in Africa, notably Uganda, Kenya, Rwanda and Burundi, found themselves in varying degrees dependent on coffee export revenue. For US coffee drinkers, the country’s wettest city, Seattle, has become synonymous with a new type of cafe culture, which, from its birth in the 1970s, swept the continent, dramatically improving the general quality of the beverage. This new found ‘evangelism’ for coffee has spread to the rest of the world, even to countries with great coffee traditions of their own, such as Italy, Germany, and Scandinavia, adding new converts to the pleasures of good coffee. Today it is possible to find good coffee in every major city of the world, from London to Sydney to Tokyo; we are drinking more and, more importantly, better coffee. The importance of coffee to the world economy cannot be overstated. It is one of the most valuable primary products in world trade, in many years second in value only to oil as a source of foreign exchange to producing countries. Its cultivation, processing, trading, transportation and marketing provide employment for hundreds of millions of people worldwide. Coffee is crucial to the economies and politics of many developing countries; for many of the world’s Least Developed Countries, exports of coffee account for more than 50 percent of their foreign exchange earnings. Coffee is a traded commodity on major futures and commodity exchanges, most importantly in London and New York. ARCHITECTURAL SOLUTION I. FACILITIES According to the experts and professionals, the facilities must be divided into series of modules which can be combined as required to suit a particular location. The following modules are included: A. Administrative Service †¢ Lobby 15 m? †¢ Information and Reception area 10 m? †¢ Toilet 1. 67 m? B. Employee Facilities †¢ Cafeteria and Kitchen 30 m? †¢ Recreation Area (Indoor and Outdoor) 50 m? †¢ Factory Men’s and Women’s Lockers and Toilets 35 m? †¢ Office Men’s and women’s Lockers and Toilets 35 m? †¢ Meeting area 45 m? †¢ Nurse’s station and First Aid 25 m? C. Warehouse 200 m? D. Wet Processing Area (Produces Washed Coffee) †¢ Cherry reception/Sorting Area 15 m? /machine †¢ Floatation Area 30 m? †¢ Pregrader/Pulper Area 15 m? /machine †¢ Pregrading Area 25 m? †¢ Fermentation Area 35 m? †¢ Washing Area 25 m? †¢ Grading Area 15 m? /machine †¢ Skin Drying Area 15 m? /machine †¢ Sun and or Mechanical drying area 20 m? /machine †¢ Storage 35 m? †¢ Toilet( Men and Women) 6 m? E. Dry Processing Area( Produces Original Coffee). Cherry reception/Sorting area 15 m? /machine †¢ Floatation area 25 m? †¢ Skin drying and raking area 20 m?/machine †¢ Storage/conditioning area 35 m? †¢ Toilet(Men and Women) 6 m? F. Coffee Milling Area 25 m? /machine G. Packaging Area 20 m? /machine H. Cocoa Processing (to produce cocoa butter, cocoa powder) †¢ Cocoa Bean Reception Area 30 m? †¢ Cleansing and Shelling Area 45 m? †¢ Winnowing And Roasting Area 30 m? †¢ Grinding and Refining Area 15 m? /machine †¢ Alcalizing Area 20 m? †¢ Pressing Area 20 m? /machine †¢ Milling Area25 m? /machine †¢ Bagging Area 25 m? /machine †¢ Storage 35 m? I. Delivery Loading/Unloading Area 80 m? J. Parking Area 100 m? K. Villas for tourist 3600 m? †¢ Villa lot size 120 m? L. Villas for Workers 3000 m? †¢ Villa lot size 90 m? M. Museum 150 m? N. Coffee Spa 200 m? O. Restaurant 200 m? P. Horse Back riding 500 m? Q. Sports and Recreational Facilities 1500 m? Machinery and Equipments (Wet Process and Dry Process) †¢ Vertical Dick Type Coffee Pulper VCP – 700 †¢ Vertical Disk Type Coffee Pulper VCP – 5000 †¢ Vertical Dick Type Coffee Pulper VCP – 200 †¢ Bucket Elevators 1 †¢ Bucket Elevators 2 †¢ Coffee Hullers †¢ Coffee Graders †¢ Gravity Separators †¢ Catador †¢ 50 kg/hour Coffee Roaster †¢ 150 kg/hour Coffee Roaster †¢ 70 kg/hour Coffee Roaster †¢ Coffee Grinder †¢ Coffee Mixer Machine Harverster †¢ Korvan Harvester †¢ Brastoft Harvester. Details and Images of Machineries and Equipments attached in Appendix I BREWING TIPS FOR THAT PERFECT CUP †¢ Buy freshly roasted coffee in whole beans. Coffee is best consumed within 60 days from when it was roasted. †¢ Store in an air tight container away from light. †¢ Grind your coffee as you need it. Make sure that you use the right grind for your brewing system. †¢ Use cold filtered water that is pleasant tasting. †¢ Use one standard coffee measure or two tablespoons per 6 oz cup of coffee †¢ To keep your brewed coffee longer transfers it to a thermos. Space Programming (Coffee Processing) Space Programming (Employee Facilities). Site Selection I. Criteria for Site Selection |Location |It should be located in an agricultural zone with soil that are deep, well-drained | | |and rich in organic matter | |Size |30 to 50 hectares | |Accessibility |Easy access to Metro Manila, to major to minor road | |Transportation |Must be reachable through commuters and private vehicles | |Climate/Environment |Climate which has sharply defined wet and dry season, the mean temperature is 20o to| | |38o Celsius | |Topography |Relatively flat | |Utilities |Accessible to water main, proper sewage system, electrical service and communication | | |networks |. Site Selection |Criteria |Site A |Site B |Site C | | |(Sumulong,Batangas) |(Lipa City, Batangas) |(Lipa City, Batangas) | |Location – It should be located in |It is located in an agricultural |It is located in agricultural zone|It is located in agricultural | |an agricultural zone with soil that|zone of brgy. Simulong Batangas |of Brgy. Pinagkawitan, City of |zone of Brgy. Pussil. City of | |are deep, well-drained and rich in |City |Lipa |Lipa | |organic matter | | | | |Size – 30 to 50 hectares. |20 hectares |55 hectares |24 hectares | |Utilities – Accessible to water | National Power Corporation, |National Power Corporation, |National Power Corporation, | |main, proper sewage system, |Batangas Water District |Batangas Water District, PLDT, |Batangas Water District, PLDT, | |electrical service and | |Digitel Telecommunication Phils. |Digitel Telecommunication | |communication networks | |And Globe Telecom |Phils. And Globe Telecom | |Accessibility – Easy access to |Easy access to Metro Manila, to |Easy access to Metro Manila |Easy access to Metro Manila | |Metro Manila, to major and minor |major and minor road |To major to minor road |to major to minor road | |road | | | | |Transportation – Must be reachable|Public utility vehicles |Public utility vehicles |Public utility vehicles | |through commuters and private |Private vehicles |Private vehicles |Private vehicles | |vehicles | | | | |Topography – Relatively flat |Relatively flat | Relatively flat | Relatively flat |. |Climate – Climate which has sharply|Temperature of 26 ° / 38 °c, wet |Temperature of 25 ° / 36 °C wet |Temperature of 25 ° / 38 °C wet | |defined wet and dry season, the |and dry season |and dry season |and dry season | |mean temperature is 20o to 38o | | | | |Celsius | | | | Based from the site selection, Site B is the best site among the other site choices. Site B is strategically located in well – agricultural zone and meets the entire requirement needed in the proposal in term of conditions of land and distance from the Brgys. Apparently Site B heading the most perfect site for the proposal since, it is near from the commercial areas and its in agricultural zone III. Profile of Site A. Locations – Situated in near Brgy. Pinagkawitan, Lipa City, Batangas, Boundaries: South Luzon Expressway, Padre Torres Provincial Road B. Size – As recommended the size of the site 30 to 50 Hectares is near and most rated in the site category and most preferred site standard to the proposal. C. Accessibility – the site accessibility is no problem at all since; the site is adjacent to the expressway and major road in Batangas D. Utilities – Telephone, Fax, Radio, Electricity from National Power Corporation, water supply from Batangas Water District E. Transportation – Public Utility vehicles and rivate vehicles F. Topography – flat terrain Map and details of the site are attached in Appendix II DESIGN CONCEPT Modern architecture is a term given to a number of building styles with similar characteristics, primarily the simplification of form and the elimination of ornament. The style was conceived early in the 20th century. Modern Architecture was adopted by many influential architects and architectural educators, however very few â€Å"Modern buildings† were built in the first half of the century. It gained popularity after the Second World War and became the dominant architectural style for institutional and corporate buildings for three decades. CHARACTERISTICS Modern architecture is usually characterized by: †¢ a rejection of historical styles as a source of architectural form (historicism) †¢ an adoption of the principle that the materials and functional requirements determine the result. †¢ an adoption of the machine aesthetic †¢ a rejection of ornament †¢ a simplification of form and elimination of â€Å"unnecessary detail† †¢ an adoption of expressed structure †¢ Form follows function DESIGN CONSIDERATIONS ZONING: Zoning determines the size and use of buildings, where they are located and, in large measure, the densities of the city’s diverse neighborhoods. Along with the city’s power to budget, tax, and condemn property, zoning is a key tool for carrying out planning policy. ACCESSIBILITY: Accessibility is a general term used to describe the degree to which a product (e. g. , device, service, and environment) is accessible by as many people as possible. DISABILITIES: The disability rights movement advocates equal access to social, political, and economic life which includes not only physical access but access to the same tools, services, organizations and facilities which we all pay for. STABILITY: Stability of the propose building must be consider. The builfing must withstand any circumstances that might affect and might destroy it, like an earthquake. References Burea of Agricultural Statistics Department of Agriculture Nescafe Philippines Inc Nestle Philippines Inc P. D. 856 – Code on Sanitation of the Philippines and Its Implementing Rules and Regulations P. D. 1096 – National Building Code of the Philippines and Its Implementing P. D. 1185 – Fire Code of the Philippines and Its Implementing Rules and Regulations R. A. 184 – Philippine Electrical Code R. A. 1378 – National Plumbing Code of the Philippines and Its Implementing http://www. tupeloplantation. com/documents/tupelo-plantation-pud. pdf www. internationalorganizationofcoffee. inc http://www. charityfarm. co. uk/charityfarm. htm http://www. vetiver. org/ETH_WORKSHOP_09/ETH_A6a. pdf http://www. losaricoffeeplantation. com/ http://xandercap. com/Documents/New%20Exec%20Summary%20-%20V2. pdf www. internationalorganizationofcoffee. inc Time-Saver Standards for Building Types. McGraw-Hill Book Company. 1980 THE SITE.

Essay about Goal of Your Goal - Visualization Practice

Introduction Goals are crucial aspects in the life of human beings as they generate a sense of direction towards realization of set objectives. However these set goals are never perfect and need constant reviewing and evaluation for purposes of adjustment depending on emerging circumstances or situations, hence set goals ought to be flexible enough to accommodate change. Human beings posses the unique attribute, that enable them to conjure in their minds events that aren’t happening and didn’t happen in the past. This attribute is what is referred to as the practice of visualization. This practice majorly focuses on events that might happen, could happen or that will happen. Visualization therefore has an impact or influence in the human life. This text will attempt to comprehensively evaluate and discuss the purpose of examining the goal of your goal as well highlighting the relationship between visualization practice and human effectiveness. A critical and objective conclusion on the subjects under discussion will also be put forth. Purpose of examining the goal of your goal No goals ever formulated or ever to be formulated is perfect, hence constant examination of goals set is inevitable if they are to be realized. Some of the motives behind goal examination include; Progress assessment This concept is critical as it aids in determining whether one is still on track in relation to the earlier set objectives, values as well as set deadlines. It enables an individual to comprehend the steps made and those required to be taken to guarantee the achievement of a set goal. Amendments Since no plan is perfect, strategies set to attain particular goals too aren’t. They therefore are subjected to adjustments from time to time. Goal examination hence ensures flexibility by sourcing for alternatives in the event that existing strategies fail to perform and making this new found options work. Prioritization Excellent goals are those that are further divided to short term goals meant to aid in the realization of ultimate goals. Prioritization certifies that at any given point, depending on prevailing circumstances, short term goals are considered in accordance to their urgency and importance in fulfillment of set ultimate goals. Shock absorption Goal examination also ensure that unprecedented events or calamities are absorbed with ease and do not hinder in any manner the attainment of the set goal. Relationship of visualization practice to effectiveness Visualization has a profound influence on human beings due to its ability to focus on the future while still in the present. It’s basically the imagination of events expected or desired to happen but which are not presently happening. Some of the ways visualization practice influences effectiveness in human beings includes; Focus enchasing Imagining of future events assists in knowing what is required of us now if we are to positively experience the visualized event. This triggers a sense of concentration on present activities that are affirmatively inclined to the visualized occasions. It is this concentration that is responsible for the enhancement of effectiveness. Decision making The visualization practice as a result of its unique ability to get a glimpse of the future, bestows the power of choice on human beings. This power to make a decision is greatly crucial to the effective performance of an individual as it ensures that only the right actions are executed. Consequently the right actions yield excellent results. Smart goal formation Setting of goals is one issue and setting of realistic or rather smart goals is a different thing altogether. Through visualization goals are hypothetically analyzed and their attainability examined. Formulation of realistic and achievable goals reflects the concept of effectiveness on the part of an individual who formulates them. Precision enhancement Errors are a great hindrance to effectiveness at whatever sphere of life.visulisation practice helps in elimination of errors that might occur in future happenings since through imagination some presumed errors may be forecasted and necessarily steps taken to avoid them in the occurrence of a visualized event. The accuracy that comes as a result of this is what enhances individuals’ effectiveness. Interest and passion generation Visualization brings about communication with the subconscious part of the brain which consequently generates emotions that move our body into action. These emotions are the interest and passion generated that are very critical in creation of the impetus needed for effective performance of an individual. Conclusion The importance of goal examination for the purpose of its attainment cannot be underestimated and should be embraced at all times. Visualization practice too has great importance to an individual productivity as it ensures things are not only done but done effectively. It is thus crucial for one to cultivate a culture of goal setting, its examination as well as visualization for the purpose of successful holistic performance in any sphere of life.