Social Influences on Behavior Essay Example

Social Influences on Behavior Essay A popular remark by novelist Herman Merville, states that â€Å"We cannot live for ourselves alone, for our lives are connected by a thousand invisible threads.†Ã‚   Social psychologists explore human interaction by scientifically studying how human behavior changes based on social situations. This is especially when the unexpected occurs, we analyze and discuss why people act as they do.   In everyday life we do the same.   Does her warmth reflect romantic interest in me, or is that how she relates to everyone?   Does his absenteeism signify laziness or an oppressive work atmosphere?Social Influences on BehaviorThis essay examines basic concepts of human interaction from a psychology perspective.   In this examination, two examples of how human behavior changes based on social situation are described.   Behavior is contagious.   One person giggles, coughs, or yawns, and others in the group are soon doing the same. A cluster of people stands gazing upward, and pass ersby pause to do likewise.   Laughter, even canned laughter, can be infectious.   Bartenders and street musicians know to â€Å"seed† their tip cups with money that suggests that others have given.   This suggestibility is a subtle type of conformity.Conformity involves adjusting our thinking and behavior to bring it into line with some group standard.   But why do people comply with this social influence? Why do we clap when others clap, eat as others eat, believe what others believe, even see what others see?   Frequently, it is to avoid rejection or to gain social approval.   In such cases, we are responding to what social psychologists call normative social influence.   W are sensitive to social norms – understood rules for accepted and expected behavior- because the price we pay for being different may be severe (Asch, 1995).   Take for example the case of the famous Italian basketball player, Marco Lokar.   During the 1991 Persian Gulf War, he was the only Seton Hall University basketball player who chose not to display an American flag on his uniform.   When, as the team traveled about, the fan abuse over his nonconforming behavior became unbearable, he quit the team and returned to Italy.But there is another reason: We may conform because the group can provide valuable information.   When we accept others` opinions about reality, we are responding to informational social influence.   â€Å"Those who never retract their opinions love themselves more than they love the truth,† observed Joseph Joubert, a French essayist.   But a conforming behavior does not necessitate therapeutic intervention.As these reasons for conformity suggest, social influence can be either constructive or destructive.   When influence supports that we approve, then we applaud those who are â€Å"open-minded† and â€Å"sensitive† enough to be â€Å"responsive.†Ã‚   When influence supports what we disapprove, the n we scorn the â€Å"submissive conformity† of those who comply with others` wishes.   Conformity is associated by such group phenomena as group think, minority influence, group polarization and social facilitation.Further, conformity studies reveal that conformity increases when: (1) We are made to feel incompetent or insecure; (2) The group has at least three people. (Further increases in the group size do not yield much increase in conformity); (3) The group is unanimous. (The support of a single fellow dissident greatly increases our social courage); (4) We admire the group’s status and attractiveness ;( 5) We have made no prior commitment to any response; (6) Others in the group observe our behavior; (7) Our culture strongly encourages respect for social standards (Gould,1991).Closely related to conformity is obedience. In our everyday life, we are always confronted to choose between holding to our own standards and being responsive to others, that is to obey.   The most famous and controversial experiment on obedience was conducted by social psychologist Stanly Milgram.   In this experiment, subjects were torn between what they respond to-the please of the victim or the orders of the experimenter.   Their moral sense warned them not to harm another, but also prompted them to obey the experimenter and to be a good subject.   With kindness and obedience on a collision course, obedience usually won.   This experiment demonstrates that social influences can be strong enough to make people conform to the desired behavior.   â€Å"The most fundamental lesson of this study,† Milgram noted, is that â€Å"ordinary people, simply doing their jobs, and without any particular hostility on their part, can become agents in terrible destruction process.† In analyzing this behavior, Milgram entrapped his subjects by exploiting the foot-in-the-door effect, or the tendency for people who have first agreed to a small request to com ply later with a larger request, and thus obeyed the order of the experimenter but being obedient does not necessarily needs therapeutic intervention.Further, this behavior is associated with the minority influence phenomena.   The experimenter as a minority influences over the subjects as the subjects obeyed.   Moreover, obedience was highest when: (1) The one giving the orders is close at hand and perceived as a legitimate authority figure; (2) the authority figure is supported by legitimate institution; and (3) There were no role models for defiance; that is, there were no other subjects seen disobeying the experimenter (Milgram, 1994).ConclusionOverall, according to some psychologists, one of social psychology’s great lessons is the enormous power of social influence on behavior. Suicides, bomb threats, airplane hijackings, and UFO sightings all have a curious tendency to come in waves.   Hence, armed with principles social influence, advertisers and salespeople aim to sway our decisions to buy, to donate, to vote.   Thus, social influence on behavior is a potent social force.

To Kill a Mockingbird Characters

To Kill a Mockingbird Characters Harper Lee’s To Kill a Mockingbird is a tremendous literary achievement, combining a subtlety of voice with a setting and characters rendered with consummate skill. From a young girl imbued with her older self’s perspectives to the inner life of a servant, Lee makes choices with her characters that add impact to the plot’s events and realism to the setting. It’s that realism- the ability for the reader to imagine actually meeting the characters in the book- that makes Lee’s themes of racism, equality, and the trap of poverty so powerful, and why the novel remains relevant and readable today. Scout Finch Jean Louise Scout Finch is the narrator and main character of the novel. The fact that Jean Louise is actually telling the story as an adult decades later is sometimes forgotten, because Lee so perfectly ties the perspective to the younger Scout, who is 6 years old when the story begins. As a result of this technique, Scout is often remembered as a precociously intelligent child who understands the subtleties of events around her more than most children her age. The fact is, it is the elder Scout injecting those insights into the story with the aid of hindsight and mature experience. Scout is a tomboy who rejects traditional feminine roles and trappings. She is adventurous and idealistic, taking her moral cues from her father, Atticus. Even when she does not fully understand scenarios she instinctively defends Atticus, usually by getting into physical altercations. In fact, physical action is Scout’s preferred way of overcoming any obstacle, which is a curious opposition to Atticus’ more cerebral and peaceful approach. Scout’s physical approach to problems reflects her initially simplistic moral outlook: she initially believes that there is always a clear right and wrong in every situation, and triumph in physical combat always results in a winner and a loser. As the story goes on and Scout grows older, she begins to understand more about the world around her, which by necessity makes her less certain about the morality of any particular action. As a result, Scout begins to value reading and education more as she grows older, and begins to see the way physical force can be abused and lead to less certain moral outcomes. Atticus Finch Scout’s widower father is an attorney. Although he is a well-respected member of the community and can seem like a very traditional man of his time, Atticus in fact has many subtle attributes that mark him as a bit of an iconoclast. He shows little intention of remarrying and seems comfortable being a single father. He values education and is intent that his daughter receive a first-class education, and is not concerned with her lack of what many at the time would consider feminine qualities. He indulges his children, allowing them to call him by name instead of insisting on a honorific like father, and lets them more or less roam unsupervised, trusting their judgment despite their young age. Thus it should not be a surprise when Atticus takes his role as lawyer to Tom Robinson, a black man accused of raping a white woman in the American South in the 1930s, very seriously. It is strongly implied that the town expects Atticus to do very little to defend Tom, and his insistence on taking his role seriously and doing his best for his client enrages much of the community. Atticus is presented as an intelligent, moral man who believes strongly in the rule of law and the necessity of blind justice. He has very progressive views on race and is very perceptive about class distinctions, and teaches his children to always be fair and empathetic to others, but to fight for what they believe in. Jem Finch Jeremy Atticus Jem Finch is Scout’s older brother. Ten years old at the beginning of the story, Jem is in many ways a typical older sibling. He is protective of his status and often uses his superior age to force Scout to do things his way. Jem is depicted by the elder Jean-Louise as sensitive, intelligent, and fundamentally fair. Jem also demonstrates a rich imagination and an energetic approach to life; for example, it is Jem who drives the investigation into the mystery surrounding Boo Radley, the play-acting the children engage in, and the steadily escalating risks involved with making contact. Jem is in many ways presented as the end result of Atticus’ parental example. Not only is Jem older, and thus able to demonstrate how his father has influenced his worldview and behavior, but he shares many of the implied characteristics of Atticus, including a deep reverence for fairness and a decency and respect offered to all other people regardless of race or class. Jem displays difficulty dealing with other people who do not rise to his standard, showing just how hard Atticus has to work every day to keep his aura of calm and maturity. In other words, Jem shows how difficult doing the right thing can be- something that his father makes look easy. Boo Radley If there is one character who encapsulates the broader themes of To Kill a Mockingbird, it’s Boo Radley. A troubled recluse who lives next door to the Finches (but never leaves the house), Boo Radley is the subject of many rumors. Boo naturally fascinates the Finch children, and his affectionate, childlike gestures towards them- the gifts left in the tree knot, Jem’s mended pants- point towards the ultimate lesson that Scout learns from him: That appearances and rumor don’t mean much. Just as Tom Robinson is assumed to be a criminal and a degenerate simply because of his race, Boo Radley is assumed to be terrifying and animalistic simply because he is different. Scout’s recognition of the fundamental humanity of Boo Radley is a crucial part of the story. Dill Harris Charles Baker Dill Harris is a young boy who visits his Aunt Rachel in Maycomb every summer. He becomes best friends with Scout and Jem, who find his sense of adventure and fanciful imagination to be a delightful source of entertainment. Dill is the main driver behind the quest to make Boo Radley come out of his house, and at one point agrees to marry Scout when they are older, something she takes very seriously. Dill serves as an outside point-of-view for Jem and Scout, who have grown up in Maycomb and thus cannot always see their home objectively. Scout expresses a callous attitude towards racism early in the book, for example, but Dill’s reaction is visceral revulsion, which inspires the Finch children to reevaluate their view of the world. Calpurnia Cal is the Finches’ housekeeper and a surrogate mother to Jem and Scout. Whereas early in the novel Scout views Calpurnia as a disciplinarian and killer of fun, by the end of the novel she views Cal as a figure of respect and admiration. Calpurnia is educated and intelligent, and has helped to raise the Finch children to be the same. She also provides the children with a window into the world of black citizens in Maycomb, which is vital to their understanding of the stakes involved in Tom Robinson’s plight. Tom Robinson Tom Robinson is a black man who supports his family by working as a field hand despite having a crippled left arm. He is charged with the rape of a white woman, and Atticus is assigned to defend him. Despite being the accused, Tom has very little to do with the central conflict of the story- just like other members of the black community in America at the time, he is largely powerless, and the conflict is fought between white people. Tom’s essential decency is perceived by Scout when he finally takes part in his own defense, and his eventual death disillusions and depresses Scout.

No topic Personal Statement Example | Topics and Well Written Essays - 750 words - 1

No topic - Personal Statement Example Lastly, I was a cheerleader for our voluntary team especially in various communal activities aimed at dealing with poor dental clinical health matters. Being a patient is very disastrous. I have encountered this ever since I was ten years of age. Dental infections caught my intellectual attention back then and still do to-date. Firstly, pain caused by dental infections distracts various activities of individual patients. Secondly, being a dental patient damages a patients’ self-image. These individuals may not openly interact with others because of bad breath or colored teeth, which easily distort self-image. Concisely, as an aspiring dentist since when I was ten years old, I began by helping my uncle sterilize used blankets for new patients. Yes, this may sound uncultured or uncouth way of handling patients clinically, but in Cuba, everything is a waste. Most blankets in this country are passed to several generations. This left us the mission of clinically and cautiously cleaning these blankets to remove the adhesive and molar bands. My reasons for wanting to undertake clinical dentistry course: Healthcare professionalism in the current world has emerged to be one of the well-paying fields of professionalism. Dentistry, as a part of healthcare professionalism in the contemporary society, gives individual professionals a wider view of the clinical care system in a more evidence-based way throughout the world. I was a bit hesitant because of the mess I left behind after helping my uncle in his dentist staff. Additionally, the Cuban employment domain was not motivating at all. Most professionals back then were paid meagre salaries. This killed my dream of becoming a dentist. My parents resorted into changing my career aspirations from becoming a dentist to being a mere artist. This was my worst nightmare so far. As an artist, my parents believed that my life would be better some days in the future.

Neurotransmission Term Paper Example | Topics and Well Written Essays - 1000 words

Neurotransmission - Term Paper Example x support the neurons, digest the dead neurons, and manufacture the protective myelin sheath covering the neurons besides providing nutrition (â€Å"Brain Cells’’ 2001). Thus neurons along with their connections can be visualized as electric conductors insulated in a thick mass of glial cells. A typical neuron, like other cells has a main body in which resides the nucleus and is called soma (Fig. I). From this emanate the inward signal processing projections called the dendrites and the outward signal processing axons, or the conducting fibres (Case Presentation, January 27th, 2014). The point where the two neurons connect with each other is known as the synapse, the latter being the juncture where transmission of axonal information takes place (Case Presentation, January 27th, 2014). A synapse is comparable with a connecting switch which transmits current from one circuit to another. Dendrites receive the incoming signals from the preceding neuron, the signals being generated in the form of micro electric action potentials in the soma, wherein the signal processing and stabilization takes place. The axons transmit the information from the prior to the subsequent neurons. The fatty myelin sheath serves to insulate the axon thereby facilitating transmission of signals. This myelin sheath is akin to the insulation we see on electric wires. As the insulation on electric wires stops leakage of electric current thereby protecting us, similarly the myelin sheath on the neuron protects leakage of action potential to adjacent neurons so that they can send signals along the actual destined pathways for them. However, at specific intervals it exposes the neuron at junctures called ‘Nodes of Ranvier’ which are meant for increasing the speed of transmission of the onward electric signals. A typical neuron connects with 1000-1000 other neurons through synapses (â€Å"Brain Cells’’ 2001). This can be compared to a big power supply line feeding hundreds of houses for

Hilton Hotel Differentiation Essay Example for Free

Hilton Hotel Differentiation Essay Hilton Hotels is one of the biggest players in the US lodging industry. It contributes to about 9% of the total rooms in US lodging market. It has presence in over 78 countries with more than 2500 hotels. Lodging industry is highly capital intensive industry, so to reduce capital expenditure Hilton Hotels opted for self-owned Hotels as well as franchising model with the real estate owners. One of the key features of lodging industry is low switching costs for customers. There is very little margin to differentiate from the major competitors in the industry which include Marriott international, IHG, Accor etc. Key success factor in lodging market is quality of service one provides. Hilton Hotels are highly focused about their service level by providing excellent care to the customers. Traditionally, standardization of service delivery operations has been one of the very difficult tasks in the industry as one has to operate in different geographies. To resolve this issue and to maintain consistent service delivery across different hotels they installed an integrated technology infrastructure called OnQ. CRM system built over OnQ helped the firm to provide excellent service to the customers and provide competitive advantage over its competitors. OnQ facilitated the firm’s CRM (Customer Really Matters) initiative at each customer touch point. Reason for successful implementation of CRM * The major organizational factor that facilitated the CRM initiative is that the firm had the same technology platform and distribution footprint throughout the brand. * Sharing the risk with the hotel owners and avoiding separate technology charges encouraged the owners to adopt the CRM system. * Moreover its focus on delivering efficient service to customers also laid the foundation among the people for the acceptance of CRM initiative. Issue faced in CRM Implementation The major problem during the implementation of CRM initiative was the delivery of consistent services across each brand event after the CRM systems were in place. This was mainly due to the large number of diversified hotels in the chain across the globe Issues resolved by CRM package * With the help of CRM along with recognition of the customer providing personal services was also possible. This helps in tailoring the experience according to customer needs and creating a long term relationship. For eg. Rooms can be pre-assigned and prepared according to customer preferences. * It was also possible to classify customers along different levels (Gold, Diamond etc.) and providing them with differential services. Tiered system allowed the hotels to prioritize pre-assignment and service delivery by identifying most valuable guests. This results in improving efficiency of service by focusing more on most valuable customers. * To maintain brand name uniform services are to be maintained across the hotel chain. With centralized OnQ infrastructure, it became possible for Hilton Hotels to replicate their services across the various hotels across the globe. * The CRM systems helped the company in differentiating its service as well as optimizing some of the activities which lead to the reduction in operational costs. For eg. OnQ Reservation used data from the CRM, allows the agent to access callers’ personal dossier and update their preferences. This helped in reducing the call time as well as promoted the cross selling. Another example is having information prior to arrival of customer helped the firm in maintaining efficiencies especially during later in the evenings when less staff is available. * It also helped in service recovery. If a client had some problem during the last visit, identifying the problem helped in responding better next time. * The SALT (Satisfaction and Loyalty Tracking) survey helped in getting essential feedback from the customers. * Monitoring of the various brands across the chain for quality assurance also became easy. It also enabled the firm to open new hotels at a faster pace and consistently deliver the same service. Summary of Analysis CRM system implementation at Hilton hotels provided with various benefits in term of improved services, cost reduction improved efficiency. Maintenance cost of CRM system is low as compared to the overall revenue of the firm. Currently Hilton Hostels are able to leverage CRM system better than competitors. They still need to search for further options available in improving service using CRM.

Summary of Pirates of the Caribbean :: essays research papers

This story is about a boy named Jim Hawkins who lives at an inn that his mother and father run and watch over. So one normal day, a pirate looking man walked into the door for somewhere to stay in for a couple of nights. This pirate looking man was called the captain {Bill}, because he never told the Hawkins family what his real name was. So every day the inn family would provide him with food and shelter and Rum. He would always drink to much rum and he would become every drunk and inconsiderate of others. Jim’s father was getting very sick as the cold winter came along and working so much while running the inn. He soon died and his wife and child had to take care of the inn by themselves. A day or two later Bill the captain had a stroke because of the amount of rum he had drank while he was with the Hawkins family in their inn. Soon as the captain kept on drinking he soon passed away. When he died, Jim and his mother look for a key to open his suitcase which they think they can get their money that Bill had owned them cause of his stay at the inn and the meals they provided for him. The found some interesting things in his ripped coat such as the key which they were looking for, and other materials that shipmates carry with them. They also find a letter, and a treasure map, which they decide to take off for a journey to find the missing treasure that no other pirate or other human-being has come before. While on the road on the start of the journey they notice a lantern shinning about a decent couple feet away coming toward their direction. They were also looking for Bill’s treasure map that someone had given him to look for the treasure, but soon stumbled upon him when they walked into the Hawkis inn and noticed he was dead. So the mad men walk away from the inn from nothing but dead bill. Jim and his mother walk to Mr. Trelany’s house to tell him the news but the maid that answers his door, tells them that he is over the squire’s house. After the joy and excitement of the people that were going on this journey they found a ship and a couple new experienced ship mates.

History of Coffee Essay

The global spread of coffee growing and drinking began in the Horn of Africa, where, according to legend, coffee trees originated in the Ethiopian province of Kaffa. It is recorded that the fruit of the plant, known as coffee cherries, was eaten by slaves taken from present day Sudan into Yemen and Arabia through the great port of its day, Mocha. Coffee was certainly being cultivated in Yemen by the 15th century and probably much earlier. In an attempt to prevent its cultivation elsewhere, the Arabs imposed a ban on the export of fertile coffee beans, a restriction that was eventually circumvented in 1616 by the Dutch, who brought live coffee plants back to the Netherlands to be grown in greenhouses. Initially, the authorities in Yemen actively encouraged coffee drinking. The first coffeehouses or kaveh kanes opened in Mecca and quickly spread throughout the Arab world, thriving as places where chess was played, gossip was exchanged and singing, dancing and music were enjoyed. Nothing quite like this had existed before: a place where social and business life could be conducted in comfortable surroundings and where – for the price of a cup of coffee – anyone could venture. Perhaps predictably, the Arabian coffeehouse soon became a centre of political activity and was suppressed. Over the next few decades coffee and coffeehouses were banned numerous times but kept reappearing until eventually an acceptable way out was found when a tax was introduced on both. By the late 1600’s the Dutch were growing coffee at Malabar in India and in 1699 took some plants to Batavia in Java, in what is now Indonesia. Within a few years the Dutch colonies had become the main suppliers of coffee to Europe, where coffee had first been brought by Venetian traders in 1615. This was a period when the two other globally significant hot beverages also appeared in Europe. Hot chocolate was the first, brought by the Spanish from the Americas to Spain in 1528; and tea, which was first sold in Europe in 1610. At first coffee was mainly sold by lemonade vendors and was believed to have medicinal qualities. The first European coffeehouse opened in Venice in 1683, with the most famous, Caffe Florian in Piazza San Marco, opening in 1720. It is still open for business today. The largest insurance market in the world, Lloyd’s of London, began life as a coffeehouse. It was started in 1688 by Edward Lloyd, who prepared lists of the ships that his customers had insured. The first literary reference to coffee being drunk in North America is from 1668 and, soon after, coffee houses were established in New York, Philadelphia, Boston and other towns. The Boston Tea Party Of 1773 was planned in a coffee house, the Green Dragon. Both the New York Stock Exchange and the Bank of New York started in coffeehouses in what is today known as Wall Street. In 1720 a French naval officer named Gabriel Mathieu de Clieu, while on leave in Paris from his post in Martinique, acquired a coffee tree with the intention of taking it with him on the return voyage. With the plant secured in a glass case on deck to keep it warm and prevent damage from salt water, the journey proved eventful. As recorded in de Clieu’s own journal, the ship was threatened by Tunisian pirates. There was a violent storm, during which the plant had to be tied down. A jealous fellow officer tried to sabotage the plant, resulting in a branch being torn off. When the ship was becalmed and drinking water rationed, De Clieu ensured the plant’s survival by giving it most of his precious water. Finally, the ship arrived in Martinique and the coffee tree was re-planted at Preebear. It grew, and multiplied, and by 1726 the first harvest was ready. It is recorded that, by 1777, there were between 18 and 19 million coffee trees on Martinique, and the model for a new cash crop that could be grown in the New World was in place. But it was the Dutch who first started the spread of the coffee plant in Central and South America, where today it reigns supreme as the main continental cash crop. Coffee first arrived in the Dutch colony of Surinam in 1718, to be followed by plantations in French Guyana and the first of many in Brazil in the state of Para. In 1730 the British introduced coffee to Jamaica, where today the most famous and expensive coffee in the world is grown in the Blue Mountains. The 17th and 18th centuries saw the establishment across Brazil of vast sugar plantations or fazendas, owned by the country’s elite. As sugar prices weakened in the 1820’s, capital and labour migrated to the southeast in response to the expansion of coffee growing in the Paraiba Valley, where it had been introduced in 1774. By the beginning of the 1830’s Brazil was the world’s largest producer with some 600,000 bags a year, followed by Cuba, Java and Haiti, each with annual production of 350 to 450,000 bags. World production amounted to some 2. 5 million bags per year. The rapid expansion of production in Brazil and Java, among others, caused a significant decline in world prices. These bottomed out in the late 1840’s, from which point a strong upward movement occurred, reaching its peak in the 1890’s. During this latter period, due mainly to a lack of inland transport and manpower, Brazilian expansion slowed considerably. Meanwhile, the upward movement of prices encouraged the growth of coffee cultivation in other producing regions in the Americas such as Guatemala, Mexico, El Salvador and Colombia. In Colombia, where coffee had been introduced by the Jesuits as early as 1723, civil strife and the inaccessibility of the best coffee-growing regions had hampered the growth of a coffee industry. Following the â€Å"Thousand Days War† of 1899 to 1903, the new peace saw Colombians turn to coffee as their salvation. While larger plantations, or haciendas, dominated the upper Magdalena river regions of Cundinamarca and Tolima, determined peasants staked new claims in the mountainous regions to the west, in Antioquia and Caldas. New railways, relying on coffee for profit, allowed more coffee to be grown and transported. The opening of the Panama Canal in 1914 permitted exports from Colombia’s previously unreachable Pacific coast, with the port of Buenaventura assuming increasing importance. In 1905 Colombia exported five hundred thousand bags of coffee; by 1915 exports had doubled. While Brazil desperately tried to control its overproduction, Colombian coffee became increasingly popular with American and European consumers. In 1914 Brazil supplied three-quarters of U. S. imports with 5. 6 million bags, but by 1919 that figure had fallen to 4. 3 million, while Colombia’s share had risen from 687,000 to 915,000 bags. During the same period Central American exports to the U. S. had risen from 302,000 to 1. 2 million bags. In spite of political turmoil, social upheaval and economic vicissitude, the 20th century saw an essentially continuous rise in demand for coffee. U. S. consumption continued to grow reaching a peak in 1946, when annual per capita consumption was 19. 8 pounds, twice the figure in 1900. Especially during periods of high global prices, this steadily increasing demand lead to an expansion in production throughout the coffee-growing regions of the world. With the process of decolonisation that began in the years following the Second World War, many newly independent nations in Africa, notably Uganda, Kenya, Rwanda and Burundi, found themselves in varying degrees dependent on coffee export revenue. For US coffee drinkers, the country’s wettest city, Seattle, has become synonymous with a new type of cafe culture, which, from its birth in the 1970s, swept the continent, dramatically improving the general quality of the beverage. This new found ‘evangelism’ for coffee has spread to the rest of the world, even to countries with great coffee traditions of their own, such as Italy, Germany, and Scandinavia, adding new converts to the pleasures of good coffee. Today it is possible to find good coffee in every major city of the world, from London to Sydney to Tokyo; we are drinking more and, more importantly, better coffee. The importance of coffee to the world economy cannot be overstated. It is one of the most valuable primary products in world trade, in many years second in value only to oil as a source of foreign exchange to producing countries. Its cultivation, processing, trading, transportation and marketing provide employment for hundreds of millions of people worldwide. Coffee is crucial to the economies and politics of many developing countries; for many of the world’s Least Developed Countries, exports of coffee account for more than 50 percent of their foreign exchange earnings. Coffee is a traded commodity on major futures and commodity exchanges, most importantly in London and New York. ARCHITECTURAL SOLUTION I. FACILITIES According to the experts and professionals, the facilities must be divided into series of modules which can be combined as required to suit a particular location. The following modules are included: A. Administrative Service †¢ Lobby 15 m? †¢ Information and Reception area 10 m? †¢ Toilet 1. 67 m? B. Employee Facilities †¢ Cafeteria and Kitchen 30 m? †¢ Recreation Area (Indoor and Outdoor) 50 m? †¢ Factory Men’s and Women’s Lockers and Toilets 35 m? †¢ Office Men’s and women’s Lockers and Toilets 35 m? †¢ Meeting area 45 m? †¢ Nurse’s station and First Aid 25 m? C. Warehouse 200 m? D. Wet Processing Area (Produces Washed Coffee) †¢ Cherry reception/Sorting Area 15 m? /machine †¢ Floatation Area 30 m? †¢ Pregrader/Pulper Area 15 m? /machine †¢ Pregrading Area 25 m? †¢ Fermentation Area 35 m? †¢ Washing Area 25 m? †¢ Grading Area 15 m? /machine †¢ Skin Drying Area 15 m? /machine †¢ Sun and or Mechanical drying area 20 m? /machine †¢ Storage 35 m? †¢ Toilet( Men and Women) 6 m? E. Dry Processing Area( Produces Original Coffee). Cherry reception/Sorting area 15 m? /machine †¢ Floatation area 25 m? †¢ Skin drying and raking area 20 m?/machine †¢ Storage/conditioning area 35 m? †¢ Toilet(Men and Women) 6 m? F. Coffee Milling Area 25 m? /machine G. Packaging Area 20 m? /machine H. Cocoa Processing (to produce cocoa butter, cocoa powder) †¢ Cocoa Bean Reception Area 30 m? †¢ Cleansing and Shelling Area 45 m? †¢ Winnowing And Roasting Area 30 m? †¢ Grinding and Refining Area 15 m? /machine †¢ Alcalizing Area 20 m? †¢ Pressing Area 20 m? /machine †¢ Milling Area25 m? /machine †¢ Bagging Area 25 m? /machine †¢ Storage 35 m? I. Delivery Loading/Unloading Area 80 m? J. Parking Area 100 m? K. Villas for tourist 3600 m? †¢ Villa lot size 120 m? L. Villas for Workers 3000 m? †¢ Villa lot size 90 m? M. Museum 150 m? N. Coffee Spa 200 m? O. Restaurant 200 m? P. Horse Back riding 500 m? Q. Sports and Recreational Facilities 1500 m? Machinery and Equipments (Wet Process and Dry Process) †¢ Vertical Dick Type Coffee Pulper VCP – 700 †¢ Vertical Disk Type Coffee Pulper VCP – 5000 †¢ Vertical Dick Type Coffee Pulper VCP – 200 †¢ Bucket Elevators 1 †¢ Bucket Elevators 2 †¢ Coffee Hullers †¢ Coffee Graders †¢ Gravity Separators †¢ Catador †¢ 50 kg/hour Coffee Roaster †¢ 150 kg/hour Coffee Roaster †¢ 70 kg/hour Coffee Roaster †¢ Coffee Grinder †¢ Coffee Mixer Machine Harverster †¢ Korvan Harvester †¢ Brastoft Harvester. Details and Images of Machineries and Equipments attached in Appendix I BREWING TIPS FOR THAT PERFECT CUP †¢ Buy freshly roasted coffee in whole beans. Coffee is best consumed within 60 days from when it was roasted. †¢ Store in an air tight container away from light. †¢ Grind your coffee as you need it. Make sure that you use the right grind for your brewing system. †¢ Use cold filtered water that is pleasant tasting. †¢ Use one standard coffee measure or two tablespoons per 6 oz cup of coffee †¢ To keep your brewed coffee longer transfers it to a thermos. Space Programming (Coffee Processing) Space Programming (Employee Facilities). Site Selection I. Criteria for Site Selection |Location |It should be located in an agricultural zone with soil that are deep, well-drained | | |and rich in organic matter | |Size |30 to 50 hectares | |Accessibility |Easy access to Metro Manila, to major to minor road | |Transportation |Must be reachable through commuters and private vehicles | |Climate/Environment |Climate which has sharply defined wet and dry season, the mean temperature is 20o to| | |38o Celsius | |Topography |Relatively flat | |Utilities |Accessible to water main, proper sewage system, electrical service and communication | | |networks |. Site Selection |Criteria |Site A |Site B |Site C | | |(Sumulong,Batangas) |(Lipa City, Batangas) |(Lipa City, Batangas) | |Location – It should be located in |It is located in an agricultural |It is located in agricultural zone|It is located in agricultural | |an agricultural zone with soil that|zone of brgy. Simulong Batangas |of Brgy. Pinagkawitan, City of |zone of Brgy. Pussil. City of | |are deep, well-drained and rich in |City |Lipa |Lipa | |organic matter | | | | |Size – 30 to 50 hectares. |20 hectares |55 hectares |24 hectares | |Utilities – Accessible to water | National Power Corporation, |National Power Corporation, |National Power Corporation, | |main, proper sewage system, |Batangas Water District |Batangas Water District, PLDT, |Batangas Water District, PLDT, | |electrical service and | |Digitel Telecommunication Phils. |Digitel Telecommunication | |communication networks | |And Globe Telecom |Phils. And Globe Telecom | |Accessibility – Easy access to |Easy access to Metro Manila, to |Easy access to Metro Manila |Easy access to Metro Manila | |Metro Manila, to major and minor |major and minor road |To major to minor road |to major to minor road | |road | | | | |Transportation – Must be reachable|Public utility vehicles |Public utility vehicles |Public utility vehicles | |through commuters and private |Private vehicles |Private vehicles |Private vehicles | |vehicles | | | | |Topography – Relatively flat |Relatively flat | Relatively flat | Relatively flat |. |Climate – Climate which has sharply|Temperature of 26 ° / 38 °c, wet |Temperature of 25 ° / 36 °C wet |Temperature of 25 ° / 38 °C wet | |defined wet and dry season, the |and dry season |and dry season |and dry season | |mean temperature is 20o to 38o | | | | |Celsius | | | | Based from the site selection, Site B is the best site among the other site choices. Site B is strategically located in well – agricultural zone and meets the entire requirement needed in the proposal in term of conditions of land and distance from the Brgys. Apparently Site B heading the most perfect site for the proposal since, it is near from the commercial areas and its in agricultural zone III. Profile of Site A. Locations – Situated in near Brgy. Pinagkawitan, Lipa City, Batangas, Boundaries: South Luzon Expressway, Padre Torres Provincial Road B. Size – As recommended the size of the site 30 to 50 Hectares is near and most rated in the site category and most preferred site standard to the proposal. C. Accessibility – the site accessibility is no problem at all since; the site is adjacent to the expressway and major road in Batangas D. Utilities – Telephone, Fax, Radio, Electricity from National Power Corporation, water supply from Batangas Water District E. Transportation – Public Utility vehicles and rivate vehicles F. Topography – flat terrain Map and details of the site are attached in Appendix II DESIGN CONCEPT Modern architecture is a term given to a number of building styles with similar characteristics, primarily the simplification of form and the elimination of ornament. The style was conceived early in the 20th century. Modern Architecture was adopted by many influential architects and architectural educators, however very few â€Å"Modern buildings† were built in the first half of the century. It gained popularity after the Second World War and became the dominant architectural style for institutional and corporate buildings for three decades. CHARACTERISTICS Modern architecture is usually characterized by: †¢ a rejection of historical styles as a source of architectural form (historicism) †¢ an adoption of the principle that the materials and functional requirements determine the result. †¢ an adoption of the machine aesthetic †¢ a rejection of ornament †¢ a simplification of form and elimination of â€Å"unnecessary detail† †¢ an adoption of expressed structure †¢ Form follows function DESIGN CONSIDERATIONS ZONING: Zoning determines the size and use of buildings, where they are located and, in large measure, the densities of the city’s diverse neighborhoods. Along with the city’s power to budget, tax, and condemn property, zoning is a key tool for carrying out planning policy. ACCESSIBILITY: Accessibility is a general term used to describe the degree to which a product (e. g. , device, service, and environment) is accessible by as many people as possible. DISABILITIES: The disability rights movement advocates equal access to social, political, and economic life which includes not only physical access but access to the same tools, services, organizations and facilities which we all pay for. STABILITY: Stability of the propose building must be consider. The builfing must withstand any circumstances that might affect and might destroy it, like an earthquake. References Burea of Agricultural Statistics Department of Agriculture Nescafe Philippines Inc Nestle Philippines Inc P. D. 856 – Code on Sanitation of the Philippines and Its Implementing Rules and Regulations P. D. 1096 – National Building Code of the Philippines and Its Implementing P. D. 1185 – Fire Code of the Philippines and Its Implementing Rules and Regulations R. A. 184 – Philippine Electrical Code R. A. 1378 – National Plumbing Code of the Philippines and Its Implementing http://www. tupeloplantation. com/documents/tupelo-plantation-pud. pdf www. internationalorganizationofcoffee. inc http://www. charityfarm. co. uk/charityfarm. htm http://www. vetiver. org/ETH_WORKSHOP_09/ETH_A6a. pdf http://www. losaricoffeeplantation. com/ http://xandercap. com/Documents/New%20Exec%20Summary%20-%20V2. pdf www. internationalorganizationofcoffee. inc Time-Saver Standards for Building Types. McGraw-Hill Book Company. 1980 THE SITE.